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Chapel Hill, NC. September 25th, 2006. - Performance Bicycle has become the first national sports retailer in the U.S. to use renewable energy exclusively to power its stores, corporate headquarters, distribution centers and call center. The company will purchase over 5,087,260 kWh of renewable energy credits annually, equal to 100% of its electricity use.

Performance Bicycle's commitment to clean and renewable power will prevent over 7 million pounds of carbon dioxide pollution each year, which is equivalent to taking 618 cars off the road or planting over 966 acres of trees, according to the EPA.

To further the impact of their commitment, Performance Bicycle is offering FREE gift cards to customers who choose wind power for their homes.

"Cycling is already the most environmental friendly form of transportation and now with our purchase of 100% renewable power it just got even better," said Garry Snook, CEO of Performance Bicycle. "By embracing renewable energy as a clean and renewable source for 100% of our electricity use, Performance Bicycle is reinforcing our commitment to reduce the environmental footprint of our business," Snook said.

Recycled Paper Renewable energy is the most recent step Performance Bicycle has taken to be a better environmental steward. Among other initiatives, the company has an extensive cardboard recycling program in its warehouse and has also formed an employee "Green" team to investigate other environmentally friendly steps. This team recently announced that as of December, 2006 all of the company's catalogs and flyers will be printed with recycled content paper.

"EPA applauds Performance Bicycle for their purchase of clean, renewable energy," said Matt Clouse, program director of EPA's Green Power Partnership. "This purchase will help drive the development of new renewable generation facilities across the United States, further reducing the environmental impacts associated with electricity use. "

Renewable Choice Energy is a leading national provider that is building the market for clean and renewable sources of energy through renewable energy credits (RECs). RECs support the production of electricity generation from renewable sources and make purchasing renewable energy possible. When a wind farm or biomass facility produces electricity, renewable energy credits are issued to track the exact amount of power created.

"Renewable Choice Energy is proud to be working with Performance Bicycle as a leader bringing renewable energy into the mainstream," said Quayle Hodek, Renewable Choice Energy's chief executive officer. "Electricity generation from fossil fuels is the leading source of industrial air pollution. By choosing renewable energy, Performance Bicycle is reducing their environmental footprint and reducing the country's dependence on fossil fuels," said Hodek.

About Performance Bicycle:
Based in Chapel Hill, North Carolina, Performance Bicycle is the nation's largest cycling specialty retailer and direct marketer with cycling's most widely circulated national catalog, and PerformanceBike.com - the #1 visited site in cycling (per Hitwise, the leading online competitive tracking service). Performance Bicycle also has over 60 retail stores in Arizona, California, Colorado, Georgia, Illinois, Maryland, North Carolina, Oregon, Pennsylvania, Virginia and Washington.

Wind Power Farm About Renewable Choice Energy:
Based in Boulder, Colo., Renewable Choice Energy (www.renewablechoice.com) is a leading national provider and marketer of wind power. Renewable Choice plays an integral role in connecting wind power producers with the wind power consumer. Renewable Choice Energy is certified to sell wind energy credits anywhere in the United States and has a diverse customer base that includes Fortune 500 companies, retailers, manufacturers, cities, universities and residential consumers. As a pioneer in wind power marketing, Renewable Choice Energy has helped develop many industry standards and best practices, and is the leading supplier to LEED certified green building projects. Renewable Choice Energy does not just serve existing demand for wind power, but actively grows the potential market for wind power with innovative marketing strategies.

About the U.S. EPA Green Power Partnership:
The Green Power Partnership (www.epa.gov/greenpower) is an EPA voluntary program working to standardize green power procurement as part of best practice environmental management. Partners in the program purchase green power for a specified minimum portion of their electricity needs in return for EPA technical assistance and public recognition. The Green Power Partnership has more than 600 Partners including Fortune 500 companies, government agencies, trade associations and universities -- collectively purchasing over 4 billion kilowatt hours of green power annually.

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